Domini leads the product development and innovation at Serenova, bringing more than three decades of industry expertise to the team. With a degree in Food Microbiology and a career that began in laboratory and technical roles, she combines deep scientific knowledge with extensive commercial experience to create effecive products that fit into each consumer’s lifestyle.

Over the past 30 years, Domini has specialised in product development across a broad range of consumer categories, including hot beverages, whole foods and convenience foods. Her experience spans both in-house leadership and consultancy roles, giving her a well-rounded perspective on what drives successful innovation and what can hinder it.

At Serenova, Domini ensures that every product is safe, legal and fully compliant, while also delivering clear consumer benefits. She works methodically to transform data and insight into value-added, high-performing products using the finest ingredients. Whether through consumer research, competitor landscaping or supplier collaboration, she maximises available knowledge and capabilities to deliver the best possible outcomes.

Science-backed, trusted and methodical in her approach, Domini ensures that insight is translated into compliant, commercially viable products that truly meet consumer needs.