Please carefully read these Terms & Conditions before applying to, joining or participating in the Serenova Affiliate Programme. By applying to, joining in and/or participating in the Serenova Affiliate Programme, you agree to comply with these Terms & Conditions and any Serenova Affiliate Programme-related written guidance provided by Serenova from time to time. These Terms & Conditions and any such written guidance apply to your application to and joining and participation in the Serenova Affiliate Programme to the exclusion of any other terms that you seek to impose or incorporate. You waive any right you might have to rely on any term endorsed upon, delivered with or contained in any document of yours that is inconsistent with these Terms & Conditions and/or any such written guidance.

1. Programme Overview

The Serenova Affiliate Programme enables approved partners to promote Serenova products and earn commission on qualifying purchases made through authorised Affiliate links or approved Affiliate codes. Participation is subject to application approval and ongoing compliance with these Terms & Conditions and any Serenova Affiliate Programme-related written guidance provided by Serenova from time to time.

2. Eligibility and Approval

Serenova reserves the right to accept, reject, suspend or remove any Affiliate application or account at its sole but reasonable discretion.

• Applicants must be aged 18 or over.
• Applicants must provide accurate, complete, and up-to-date registration information.
• Applicants must operate in a manner consistent with the Serenova brand, values, and customer standards.
• Applicants must not promote competing menopause supplement brands or services in a way that creates a conflict of interest, unless Serenova has given prior written approval.
• Serenova may refuse or remove participation in or from the Serenova Affiliate Programme where an applicant has previously breached these Terms & Conditions and/or other Serenova Affiliate Programme rules, been removed from another Serenova or related programme, or has engaged in misleading, unethical or unlawful marketing activity.

3. Affiliate Status

Affiliates participate in the Serenova Affiliate Programme as independent contractors. Nothing in these Terms & Conditions creates an employment relationship, agency relationship, partnership, joint venture, franchise or direct selling agreement between Serenova and any Affiliate, or authorises Serenova or any Affiliate to make or enter into any commitments for or on behalf of the other.

4. Commission and Qualifying Sales

Applicable commission rates, customer discount levels, and product exclusions, and any amendments from time to time will be communicated by Serenova in writing upon Affiliate application approval or through the Affiliate portal. We recommend that Affiliates regularly check the Affiliate portal to remain up-to-date. 

Commission is only payable by Serenova to any Affiliate on qualifying sales.

• A qualifying sale is a completed, paid order placed through an approved Affiliate link or approved Affiliate code.
• Commission is only payable once the order has passed the applicable returns and cancellation period.
• Serenova may operate different commission rates for different Affiliate tiers, partner types, campaigns and/or products from time to time, which will again be communicated by Serenova in writing upon Affiliate application approval or through the Affiliate portal. 
• Serenova may amend commission rates, promotional offers, coupon codes and/or these Terms & Conditions or any other Serenova Affiliate Programme rules at any time by giving written notice through appropriate programme communications as described above.
• Commission will not be paid on fraudulent, self-referred, cancelled, refunded, duplicated or otherwise invalid orders.
• Affiliates will be able to offer a 10% discount on all products, excluding the Taster Pack, Trial Pack and Shaker. This discount can be stacked with other promotions and offers.

5. Returns, Refunds, Cancellations and Chargebacks

If an order is cancelled, refunded, returned, rejected, subject to chargeback or otherwise reversed, any related commission may be reduced, withheld, removed or reclaimed. Serenova reserves the right to correct commission records where an error has occurred.

6. Affiliate Links, Cookies and Discount Codes

Affiliates may only use approved Affiliate links, approved promotional materials and assigned Affiliate codes. Discount codes, links and associated tracking remain the property of Serenova.

• Affiliates must not alter, misuse or transfer codes or tracking links without Serenova’s prior written approval.
• Each Affiliate will be issued a permanent Affiliate code and may request one custom coupon code where appropriate.
• Serenova may change, withdraw, suspend or replace Affiliate links or codes at any time by giving written notice through appropriate programme communications as described above. Again, we recommend that Affiliates regularly check the Affiliate portal to remain up-to-date.
• Customers will need to click an Affiliate link or use an Affiliate code at checkout for tracking, discount and commission to be applied.
• Serenova is not responsible for commission that cannot be tracked due to deleted cookies, browser settings, incorrect code entry, failed links or unauthorised changes to Affiliate links.
• Once accepted, your cookie settings are stored for 72 hours.

7. Prohibited Activities

Affiliates must not engage in any practice that could mislead customers, damage the Serenova brand, breach advertising rules or create avoidable commercial risk.

Voucher, coupon and cashback sites

Affiliates must not publish Serenova codes or links on public voucher websites, cashback platforms, coupon aggregators, discount forums, deal-sharing communities or similar platforms without Serenova’s prior written approval.

Paid search and advertising

Affiliates must not bid on Serenova trademarks, product names, misspellings or confusingly similar terms in paid search, paid social or other advertising without Serenova’s prior written approval.

Misleading claims

Affiliates must not make medical, therapeutic, exaggerated, unsubstantiated or unauthorised health claims about Serenova products.

Spam and unsolicited marketing

Affiliates must not use spam, unsolicited email, automated direct messages, misleading subject lines, fake accounts, bots or repetitive promotional posting.

Brand impersonation

Affiliates must not create websites, social profiles, email addresses or advertising that suggests they are Serenova or an official Serenova customer service channel.

Inappropriate content

Affiliates must not promote Serenova alongside offensive, discriminatory, unlawful, adult, unsafe, misleading or otherwise brand-damaging content.

8. Advertising Disclosure and Compliance

Affiliates must comply with all applicable laws, regulations and guidance, including UK advertising rules, consumer protection rules and data protection requirements where applicable.

• All Affiliate content must clearly disclose the commercial relationship with Serenova.
• Appropriate disclosure wording may include: “I may earn a commission from purchases made through this link” or “Affiliate link”, or “Ad”.
• Disclosures must be clear, prominent and visible before a customer clicks on a link, or uses a code.
• Affiliates must follow ASA and CAP Code requirements for advertising disclosure and responsible marketing.
• Affiliates must not provide medical advice or imply that Serenova products cure, prevent, or treat disease.

9. Product and Health Claims

Serenova operates in a health and wellness category where claims must be handled carefully. Affiliates must only use approved product descriptions, approved benefit messaging and Serenova-provided materials unless Serenova has given prior written approval for alternative wording.

• Affiliates must not create unauthorised claims about menopause symptoms, hormone balance, sleep, weight, mood, anxiety, hot flushes, night sweats or other health outcomes.
• Affiliates must not present personal experiences as guaranteed results.
• Affiliates must not compare Serenova products to medicines, HRT or medical treatments unless approved by Serenova.
• Affiliates must remove or amend any content as required by Serenova at its sole but reasonable discretion if Serenova believes it creates a compliance risk.

10. Brand Usage and Intellectual Property

All Serenova trademarks, product names, packaging, imagery, website content, copy, logos and brand assets remain the property of Serenova or its licensors.

• Affiliates may use approved brand assets only for the purpose of promoting Serenova under the Serenova Affiliate Programme.
• Affiliates must not alter logos, packaging imagery or product claims without Serenova’s prior written approval.
• Affiliates must not register domain names, social handles, paid search terms or business names containing Serenova or confusingly similar terms.
• Serenova may withdraw permission to use brand assets at any time.

11. Approved Content and Right to Review

Serenova may review Affiliate content at any time and, at its sole but reasonable discretion, may require that any Affiliate content is amended, removed or paused at any time. Affiliates must promptly respond to and action any such requirement. For selected campaigns, Serenova may require pre-approval of posts, advertising, landing pages, email content, or other promotional materials before publication.

12. Payments and Withdrawals

Commission payments will be made by Serenova to Affiliates in accordance with these Terms & Conditions and the applicable payment process from time to time, as communicated by Serenova in writing upon Affiliate application approval or through the Affiliate portal. Again, we recommend that Affiliates regularly check the Affiliate portal to remain up-to-date.

• Commission becomes available for withdrawal and payment only after the relevant order has passed the applicable 14-day cooling-off returns period and has been verified.
• Affiliates are responsible for providing accurate payment details and tax information where required.
• Serenova may withhold payment where fraud, misuse, breach of terms, incorrect information or suspicious activity is suspected in its sole but reasonable discretion.
• Payment timeframes may vary depending on verification, payment provider processing, and internal administration.
• Affiliates may request the withdrawal of available commission through the Affiliate platform.
• Valid withdrawal requests will normally be processed and paid within seven working days of the date on which the request is submitted. This seven working day payment period will begin only once a valid withdrawal request has been received. Any delay caused by incomplete, inaccurate or invalid account, payment or tax information may result in payment being delayed until the relevant information has been corrected or supplied.
• Commission amounts are calculated automatically by the Affiliate platform and payment will be made using the payment information associated with the Affiliate’s account. 
• The minimum withdrawal threshold is £10 unless Serenova communicates a different threshold by giving written notice through appropriate programme communications as described above.

13. Tax and VAT

Affiliates are responsible for their own tax, National Insurance, VAT registration status, and any reporting obligations arising from participation in the Serenova Affiliate Programme. Where an Affiliate is VAT registered, Serenova may require additional information to process commission appropriately.

• Affiliates are responsible for confirming whether they are registered for VAT and, where applicable, providing a valid VAT registration number during application or onboarding to the Serenova Affiliate Programme.
• Any VAT registration number provided may be checked using the UK Government’s VAT number verification service. The Affiliate’s VAT status will be recorded against their affiliate account. 
• Where an Affiliate is registered for VAT and has supplied a valid VAT registration number, VAT at the applicable rate will be added to the commission payment. For example, where the applicable VAT rate is 20%, a commission withdrawal of £100 will result in a total payment of £120. 
• Where an Affiliate is not VAT registered, or has not supplied a valid VAT registration number, no VAT will be added and the Affiliate will receive the commission amount only. 
• Affiliates must ensure that their VAT information remains accurate and up to date and must notify Serenova promptly in writing if their VAT status or VAT registration number changes.
• Each Affiliate is responsible for their own tax affairs and for accounting for any tax or VAT arising in connection with payments received under the Serenova Affiliate Programme.

14. Data Protection and Customer Information

Affiliates shall not be provided with, nor have access to, any customer personal data. Affiliates must not collect, process or share customer personal data on behalf of Serenova unless expressly authorised. Any personal data handled by an Affiliate must be processed lawfully, securely and in accordance with applicable data protection laws. Affiliates must not upload customer lists, send unsolicited marketing, or use customer data obtained through the Serenova Affiliate Programme for unrelated purposes. 

15. Fraud, Misuse and Self-Referral

Serenova may investigate and take action where it, in its sole but reasonable discretion, suspects fraudulent, artificial, or misleading activity by any Affiliate.

• Affiliates must not place orders through their own links or codes for the purpose of earning commission unless Serenova has given prior written approval.
• Affiliates must not encourage customers to cancel, reorder or manipulate transactions to generate commission.
• Affiliates must not use bots, fake accounts, forced clicks, cookie stuffing, hidden iframes or other artificial tracking methods.
• Serenova may in its sole but reasonable discretion remove commission from any Affiliate, suspend any Affiliate’s account or terminate any Affiliate’s participation in the Serenova Affiliate Programme where misuse of the Serenova Affiliate Programme by that Affiliate is identified.

16. Suspension and Termination

Serenova may suspend or terminate any Affiliate’s account immediately if that Affiliate breaches these Terms & Conditions, or if Serenova in its sole but reasonable discretion considers that the Affiliate’s continued participation in the Serenova Affiliate Programme creates commercial, reputational, legal or compliance risk.

• Unpaid commission linked to any such breaches may be forfeited by the Affiliate.
• The Affiliate must stop using Serenova links, codes, brand assets and promotional materials upon any such termination.
• Any such termination will not affect any rights, remedies, obligations or liabilities of Seranova or the Affiliate that have accrued up to the date of termination, including Serenova’s right to recover overpaid, invalid, or misused commission from the Affiliate.
• Any provision of these Terms & Conditions that expressly or by implication is intended to come into or continue in force on or after any such termination will remain in full force and effect.

17. Changes to the Programme

Serenova may amend these Terms & Conditions, and/or any applicable commission rates, payment processes, eligibility criteria, promotional rules, code structures, or any other aspect of the Serenova Affiliate Programme at any time by giving written notice through appropriate programme communications as described above. Again, we recommend that Affiliates regularly check the Affiliate portal to remain up-to-date.. Continued participation by any Affiliate after any such changes are so communicated by Serenova will be treated as acceptance by that Affiliate of such changes.

18. Limitation of Liability

Nothing in these Terms & Conditions limits or excludes any liability that cannot legally be limited, including liability for death or personal injury caused by negligence or liability for fraud or fraudulent misrepresentation.   Subject to the foregoing: (i) Serenova will not be liable for indirect, incidental, special or consequential losses, loss of profits, loss of revenue, loss of opportunity, loss of goodwill or loss of business arising from any Affiliate’s participation in the Serenova Affiliate Programme; and (ii) Serenova’s total liability for all other loss or damage arising from any Affiliate’s participation in the Serenova Affiliate Programme shall not exceed 100% of the commission paid to the Affiliate under these Terms & Conditions.

19. Confidentiality

Affiliates must keep confidential any non-public information shared by Serenova, including commission structures, launch plans, commercial forecasts, campaign information, customer insights, internal processes and unpublished promotional materials.

20. General

No Affiliate shall assign, novate, transfer, mortgage, charge, subcontract, delegate or otherwise deal in any other manner with any or all of its rights and obligations under these Terms & Conditions without Serenova’s prior written approval.  Serenova may at any time assign, novate, transfer, mortgage, charge, subcontract, delegate or otherwise deal in any other manner with any or all of its rights and obligations under these Terms & Conditions, provided that it gives prior written notice to the Affiliates.

These Terms & Conditions together with the documents referred to in these Terms & Conditions constitute the entire agreement between Serenova and the Affiliates and supersedes and extinguishes all previous agreements, assurances, promises, representations and understandings between them, whether written or oral, relating to its subject matter.

A failure or delay to exercise any right or remedy does not waive that or any other right or remedy, nor does it prevent or restrict any further exercise of that or any other right or remedy, under or in connection with these Terms & Conditions.

If any provision of these Terms & Conditions becomes invalid, illegal or unenforceable, it will be deemed deleted, but that will not affect the validity and enforceability of the rest of the provisions in these Terms & Conditions.

Unless otherwise expressly provided, these Terms & Conditions do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 for any third party to enforce any of these Terms & Conditions.

These Terms & Conditions are governed by the laws of England and Wales. Any disputes arising out of or in connection with these Terms & Conditions shall be subject to the exclusive jurisdiction of the courts of England and Wales.